AMW uses a semi logistical approach to developing Web applications: logical and physical design.
User Experience
To perform well an application needs to be logically sound. This means ease of use, effective user interface design, incorporating proven process design patterns, understanding your customers and competitors, and applying marketing principles that have a positive return on your investment.
Web Standards and Best Practices
The physical design incorporates Webs standards best practices. This means that your site is search engine friendly, built for ease of maintenance, functions uniformity across the major Internet browsers, and is accessibility for people with disabilities (section 508).Customer Centric Lifecycle Iterative Website Development
AMW uses “Customer Centric Lifecycle Iterative Website Development” a new methodology that uses an in-depth analysis of the business, its customers, and its competitors, and then applies this information to the Web’s structure and design long before the design of the graphical interface. “Iterative“ is the process of measuring and optimizing online user experience and using this information to improve the Website usability and marketing performance. For more information and samples of the process see Customer Centric Life Cycle - Web site design process.
Philosophy
The image projected by your Web presence says much about your company. A well designed Website will look good, be intuitive and communicate your services / products, and your atmosphere. You can create a Web user experience that will serve you well.